Ecommerce Product Photography Tips: All You Need to Know
Importance of CEO Headshots
A CEO headshot is a type of portrait photography that serves the purpose of showing an executive’s professionalism, friendliness, and competence.
It’s the first impression that prospective clients and business partners see, so it’s important that these images convey the right feel and message—you want to market not only to your clients, but their brand as well.
A CEO portrait is then an important and versatile tool as it can work as a portrait for a LinkedIn profile—and other social media sites—as well as on business cards, company websites, and press releases.
A corporate headshot also goes beyond just being a portrait: it can build your brand, and connect you to the public and potential investors
In our digital era, your executive portrait will be the first thing most people will see of you. Because of this, this type of headshot is crucial for big executives to give a good first impression and start building affection toward potential clients and associates.
It’s the first impression that prospective clients and business partners see, so it’s important that these images convey the right feel and message—you want to market not only to your clients, but their brand as well.
A CEO portrait is then an important and versatile tool as it can work as a portrait for a LinkedIn profile—and other social media sites—as well as on business cards, company websites, and press releases.
A corporate headshot also goes beyond just being a portrait: it can build your brand, and connect you to the public and potential investors
In our digital era, your executive portrait will be the first thing most people will see of you. Because of this, this type of headshot is crucial for big executives to give a good first impression and start building affection toward potential clients and associates.
Preparing for a CEO Headshot
The first thing to do to prepare yourself for your CEO portrait is to define the goal of the sessions and what image you’d like to convey.
Once you have an idea of what you’re trying to achieve with your business portrait and you have selected a professional headshot photographer, there are three main considerations to take to maximize your results.
Once you have an idea of what you’re trying to achieve with your business portrait and you have selected a professional headshot photographer, there are three main considerations to take to maximize your results.
1. What to Wear
Besides the industry where the photos will be used, factors like your personality, location, and the backdrop might influence what you wear for your professional headshot. The best rule of thumb is to see what your colleagues and other senior executives are wearing to match the attire most appropriate for your target audience.
Conservative industries like law and finance tend to go with formal attire. A suit-and-tie or formal corporate wear can never go wrong when aiming to convey credibility and reliability.Â
When the corporate headshot is more geared towards recruiting and general company culture, more natural-looking images seem to be preferred, especially when the business photoshoot is aimed at customer-facing situations.
Conservative industries like law and finance tend to go with formal attire. A suit-and-tie or formal corporate wear can never go wrong when aiming to convey credibility and reliability.Â
When the corporate headshot is more geared towards recruiting and general company culture, more natural-looking images seem to be preferred, especially when the business photoshoot is aimed at customer-facing situations.
2. How to Pose
Once you’ve chosen the most appropriate outfit, the next step to consider is how to pose. Not all angles work for everyone and using the services of a professional headshot photographer will help you achieve your optimal pose depending on your frame and your goals.
In most cases, minimalist and straightforward poses are usually the go-to when taking these pictures. Most executives prefer a simple, arms-crossed headshot combined with a couple more candid shots to make the most out of their professional photo shoot, and have different images to use for different situations.
In most cases, minimalist and straightforward poses are usually the go-to when taking these pictures. Most executives prefer a simple, arms-crossed headshot combined with a couple more candid shots to make the most out of their professional photo shoot, and have different images to use for different situations.
3. What Backdrops to Use
Depending on the industry the background might call for a more color-neutral-based approach or a more colorful or natural-looking backdrop.
For conservative industries like law or finance, a neutral-colored backdrop is recommended, using colors like white, black, or gray. A simple and clean background like this will convey reliability and consistency.
For executives in more creative industries, tech startups, or non-profits, you could play around with a more colored backdrop or an outdoor setting for a more flashy portrait.
For conservative industries like law or finance, a neutral-colored backdrop is recommended, using colors like white, black, or gray. A simple and clean background like this will convey reliability and consistency.
For executives in more creative industries, tech startups, or non-profits, you could play around with a more colored backdrop or an outdoor setting for a more flashy portrait.
